Subway Marketing Plan Essay example - 1404 Words

SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the worlds largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain. Being a part of highly competitive market, SUBWAY has to complete other fast food franchise like McDonald, Pizza Hut, Burger King, and KFC. In this situation SUBWAY has to adopt rigorous marketing plan in order to maintain sales growth and†¦show more content†¦Majority of population lies in between these age groups. The SUBWAY chain is worlds largest submarine sandwich franchise, spreading very fast globally to bring great taste and fresh ingredients to consumers. It is seen that SUBWAY is maintaining its core menu with the touch of some kind of cultural and religious segment. So that travellers can expect same good quality food regardless of what country they are visiting. On the other hand, SUBWAY always target different age group, through their interest especially improving kids meals. SUBWAY SEGMENTATION Age group (18-40) Income level Healthy life style Urban areas Kids meal Worldwide location SUBWAY menus are mainly designed for young generation. Their center of attraction is the people between 18 to 40 years old. They also flexible in terms of budget of the consumers. They provide low cost products especially for them who have low income. SUBWAY is committed to provide healthy food which matches with peoples healthy life style. They are now improving kids meal to attract kids as well. 7. COMPETITORS: McDonald’s is the major competitor which is the world’s largest food survives relating chain with 31,000 fast food restaurants in 119 countries. The company also operates restaurants under the brand name of the Boston Market and Chipotle Mexican Grill. McDonald’s operates largely in the U.K and is headquartered in Oak Brook, Illinois employing 447,000Show MoreRelatedMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreSubway Marketing Plan For Subway Restaurants2935 Words   |  12 Pages Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years oldyoung man, Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway‘s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over thepast 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth hasattracted many investments and brought it many competitorsRead MoreSUBWAY Marketing Plan5476 Words   |  22 Pages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 3.0 Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9. 3.1 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10. 3.2 Core Values and Philosophy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 3.3 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 4.0 Target Markets†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11-12 4.1 Targeting†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 4.2 Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 4.3 Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 4.3.1 Ansoff Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13-14. 4.3.2 Porter’s Generic Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 5.0 Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16-17Read MoreMarketing Pl Subway Marketing Strategy1042 Words   |  5 PagesSummary The marketing plan bonds with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to obtain a return on investment. The following areas will help explain, how the company organise differentiation from the competition, and define the strategy that will drive its business forward. The aim of the marketing plan is to evaluate Subway marketing strategiesRead MoreMaking A Free Voucher On Social Network710 Words   |  3 Pages Implementation staretgy turns the marketing plan into action and helps to achieve marketing objectives. In order to implement marketing startegy, I have recommended in using Gantt chart that helps in effective implememtation. Gantt chart adrresses who, where, when and how. Likewise, for the promotion of its new product i.e. Fresh Fruit Mix, advertising and promotion will start from 15 Janauary 2016 until 1st July 2016 and this advertising and promotion will be done only within three months. SomeRead MoreSubway Business Plan822 Words   |  4 Pagesresume or CV. -CV Attached 2) Provide a detailed description of how you see yourself as a SUBWAY franchisee. List your duties and responsibilities, both short-term and long-range. -As a subway franchisee I do not see myself as a business owner but as a member of a team that is willing to work hard in order to achieve the goals and targets we set ourselves according to our 5 year business plan. Duties and Responsibilities: making sure that -the food we serve is fresh and properly preparedRead MorePanera Bread Company : A Market Driven Approach1536 Words   |  7 PagesThere is the marketing strategic process which describes the development and implementation of the strategic marketing plan for providing the superior value for the customers. According to TNS Intersearch, Panera Bread is ranked the number one among quick-casual restaurant that scored the highest level of customer loyalty and Casual Dining Brand of the Year by Harris Poll EquiTrend (Panera Bread, 2012). These victories came from the proper implementation of the strategic marketing plan which is overviewedRead MoreMarketing Plan For A New Product / Service3939 Words   |  16 Pages(LO1) 4 Using appropriate marketing audit frameworks identify and analyse MacDonald’s micro and macro-environments in order to determine the key factors that can influence McDonald’s marketing activities and their likely implications on the firm 4 Task 2 (LO2) 7 Explain the potential barriers to McDonald’s marketing planning activities and propose solutions for overcoming the barriers identified. 7 Task 3 (LO3) 9 Based on your analysis in Task 1, develop a marketing plan for the launch of a new productRead MoreMarketing Plan5339 Words   |  22 PagesRunning Head: SAMPLE PLAN Sample Marketing Plan for BUSN319 Student Marketing Plan for BAGELS BY THE BAY A Marketing Plan Presented by: Jamie Johnson DeVry University Abstract The marketing plan for Bagels by the Bay covers all the necessary marketing elements for a successful business. It does an especially good job of positioning the business in the marketplace due to a fine SWOT analysis combined with some excellent target marketing strategy. TableRead MoreNestle Coffee Market Plan Essay5928 Words   |  24 PagesMoreover, cultural and geopolitical hinder the development of Nestle coffee market can be threats to Nestle coffee. The marketing objectives of Nestle instant coffee would be planned according to relative analysis for enhancing the Nestlà ©Ã¢â‚¬â„¢s benefits in the future: ïÆ'Ëœ Increasing the coffee marketing share to about 40% for 12 months. ïÆ'Ëœ To explore new target markets taking more marketing share. ïÆ'Ëœ Developing high-end products, and to change the package. As a popular beverage which has low price sensitivity